Consumer Choice
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Bolanburg Dining Room Set
Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone text...
View full detailsRobbinsdale Bedroom Set
Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish w...
View full detailsFeddinger Bedroom Set
A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnu...
View full detailsAshbryn Bedroom Package
Casual style with substance. This two-tone bedroom package raises the bar on comfortably cozy design in your soothing sanctuary. Charmingly curate...
View full detailsStupendous Super Chaise
Don’t want to sacrifice standout style for majorly cozy seating? This super chaise pairs bold character with sink-in comfort. Its retro-cool jumbo...
View full detailsWynnlow Bedroom Set
This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and mini...
View full detailsTyler Creek Dining Set
Set your sights on this dining set. The rectangular table, with six drawers for storing away smaller items, beautifully suits your storage needs. ...
View full detailsTyler Creek Counter Height Dining Set
Set your sights on this counter height dining table set. A high-profile table beautifully suits your storage needs—its base includes two open shel...
View full detailsTrinell Bedroom Set
Bring home a sense of authenticity with this bedroom set. Earthy yet clean, these pieces create an aesthetic that can only be described as both ru...
View full detailsStairatt Living Room Set
What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this chair and ottoman package, which offers a clea...
View full detailsRobbinsdale Dining Package
This dining package is sure to impress come mealtime. With its antiqued white finish, light gray upholstery and a planked effect tabletop that ext...
View full detailsRealyn Dining Room Set
Bon appétit. This 5-piece dining room set has all the right ingredients for a French country-inspired feast for the eyes. Drop-in leaf allows you ...
View full detailsPorter Bedroom Set
The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mo...
View full detailsO'Phannon Living Room Set
Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch....
View full detailsMoriville Dining Room Set
This versatile dining room set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified with a ...
View full detailsMillennium Luxury Plush Gel Latex Hybrid Mattress
Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a co...
View full detailsMaggie Living Room Set
Classic comfort gets a mod twist with this oversized chair and ottoman package. Its minimalistic approach and structured silhouette bring a clean-...
View full detailsLindyn Super Chaise
Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...
View full detailsLettner Bedroom Set
Satisfying your taste for tradition, this 5-piece bedroom set sports serene sophistication. Forever classic design details—inlaid panels, silverto...
View full detailsLavinton Bedroom Set
Take inspiration from the traditional luxury of this bedroom package. Classic with a rich cherry brown finish, its stately presence graces your ro...
View full detailsKanwyn Bedroom Set
Give your retreat vintage charm with the Kanwyn bedroom set in a beautifully distressed whitewash finish. You'll love the headboard's grand style ...
View full detailsJuararo Bedroom Set
Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish ...
View full detailsFortman Bedroom Set
The casual design of this bedroom package introduces a time-honored look to your restful retreat. Whether your personal aesthetic is modern farmho...
View full detailsDarcy Living Room Set
Talk about fine lines and great curves. That’s the beauty of this sofa and loveseat set—made to suit your appreciation for clean, contemporary sty...
View full detailsDanziar Bedroom Set
Sophisticated style for the savvy shopper. This bedroom package prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...
View full detailsCabalynn Dining Room Set
This dining collection sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Charming architectural elements and a light ...
View full detailsBurkhaus Dining Room Set
Dressed to thrill, this dining ensemble offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a dark waxy bro...
View full detailsBovarian Sectional
Whether your vision is clean and contemporary or cozy modern farmhouse, this sectional in a stone-tone neutral upholstery has the corner on style....
View full detailsBovarian Living Room Set
Whether your style is clean and contemporary or cozy modern farmhouse, this sectional and ottoman in a stone-tone neutral upholstery brings your v...
View full detailsBolanburg Counter Height Dining Set
Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone text...
View full detailsBellaby Bedroom Set
Gorgeous and modern, this charming bed, dresser and mirror express your farmhouse style. Wispy white finish over replicated oak wood grain infuses...
View full detailsBales Modular Seating
Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...
View full detailsAltyra Bedroom Set
The epitome of fashion-forward design, this bedroom package is a beautiful blend of comfort and luxury. The bed and dresser feature shiny chrome-t...
View full detailsAltari Living Room Set
If style is the question, then this sofa and loveseat set is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary pro...
View full detailsAllmaxx Living Room Set
Why sacrifice comfort for style (or style for comfort) when you can have the best of both in this sofa and loveseat in pewter gray. Elements inclu...
View full detailsConsumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Coach E's Essentials (Suisun City, CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.