Consumer Choice
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Newellen Recliner
Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired up...
View full detailsSimpleJoy Ottoman
This oversized accent ottoman is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes kicking up your feet or taking ...
View full detailsPlush Luxe 2.0 Mattress
Reap the benefits of restorative sleep with the plush feel of this Euro top queen mattress. Layers of cushioned comfort, including memory foam, qu...
View full detailsAavie Pillow
Bring textural interest to your decor with the visual intrigue of this pillow. Its luxuriously looped design is utterly charming, adding a relaxed...
View full detailsRobbinsdale Counter Height Dining Table and 3 Barstools Set
This counter height dining table and barstools set brings an air of casual charm to mealtime. With its antiqued white finish and light gray uphols...
View full detailsCaitbrook Dining Table and Chairs (Set of 7)
Perfect portion. Striking a simply chic pose, this dining set is styled with fascinating flair. Subtle gray wash finish gives the clean-lined desi...
View full detailsCaitbrook Counter Height Upholstered Bar Stool
Bring a relaxed yet refined sense of good taste to a space with this bar stool. Clean-lined frame sports a gray-washed finish that’s so easy on th...
View full detailsCaitbrook Counter Height Dining Table and Bar Stools (Set of 7)
Perfect portion. Striking a simply chic pose, this counter height dining set is crafted with fascinating flair. A subtle gray wash finish gives th...
View full detailsCaitbrook Counter Height Bar Stool
Bring a relaxed yet refined sense of good taste to a space with this upholstered swivel bar stool. The sturdy wood frame with contoured backrest i...
View full detailsCaitbrook Bar Height Bar Stool
Bring a relaxed yet refined sense of good taste to a space with this upholstered swivel bar stool. The sturdy wood frame with contoured backrest i...
View full detailsErinberg Dining Table and 4 Chairs (Set of 5)
Come together for a delightful dining experience. Chic and relaxed, this dining table and chair set effortlessly captivates with its elegant simpl...
View full detailsErinberg Counter Height Dining Table and 4 Barstools (Set of 5)
Come together for a delightful dining experience. Chic and relaxed, this counter height dining table and bar stool set effortlessly captivates wit...
View full detailsCabalynn Upholstered Bed
This queen upholstered bed sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is r...
View full detailsValebeck Dining Chair
Whether you’re pining for cottage charm or modern farmhouse sophistication, this dining room upholstered chair, with its timeless ladderback styli...
View full detailsValebeck Counter Height Stool
A touch of rustic-industrial style is such a fashion-forward choice, and this swivel stool doesn’t disappoint. Its smooth swivel motion adds funct...
View full detailsValebeck Bar Height Bar Stool
A touch of rustic-industrial style is such a fashion-forward choice, and this barstool doesn’t disappoint. Set this tall barstool by the kitchen b...
View full detailsTyler Creek Dining Chair
Invite your family into the heart of your home with this upholstered dining room chair. Its framed back and tapered legs, in a beautifully texture...
View full detailsTyler Creek Dining Bench
Invite your family into the heart of your home with this upholstered dining room bench. Its X-shaped stretcher and tapered legs, in a beautifully ...
View full detailsTyler Creek Counter Height Dining Bench
Invite your family into the heart of your home with this upholstered dining room bench. Its tapered legs provide a sturdy foundation, while the co...
View full detailsTyler Creek Counter Height Bar Stool
Invite your family into the heart of your home with this upholstered bar stool. Its framed back and tapered legs, in a beautifully textured black ...
View full detailsStairatt Sofa
What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this gorgeous sofa, which offers a clean-lined, con...
View full detailsStairatt Ottoman
What’s new in neutrals? Shades of gray, of course. Embrace this sophisticated design trend with this gorgeous ottoman, which offers a clean-lined,...
View full detailsStairatt Loveseat
What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this gorgeous loveseat, which offers a clean-lined,...
View full detailsStairatt Chair
What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this gorgeous chair, which offers a clean-lined, co...
View full detailsSoletren Sofa Sleeper
Flaunting a trendsetting silhouette, this sofa sleeper puts the contemporary in your contemporary home. Its “three over two” profile eliminates th...
View full detailsSoletren Sofa
Flaunting a trendsetting silhouette, this sofa puts the contemporary in your contemporary home. Its “three over two” profile eliminates the center...
View full detailsSoletren Oversized Ottoman
Flaunting a trendsetting silhouette, this oversized accent ottoman puts the contemporary in your contemporary home. Its ample surface space gives ...
View full detailsSoletren Oversized Chair
Flaunting a trendsetting silhouette, this oversized chair puts the contemporary in your contemporary home. Its ample seating space gives you elong...
View full detailsSoletren Loveseat
Flaunting a trendsetting silhouette, this loveseat puts the contemporary in your contemporary home. Its “three over two” profile eliminates the ce...
View full detailsSoletren Accent Chair
Flaunting a trendsetting silhouette, this swivel accent chair puts the contemporary in your contemporary home. Its 360-degree swivel gives you an ...
View full detailsSnowfield Power Lift Recliner
Unparalleled relaxation, at an affordable price. This power lift recliner prioritizes your living room lounging must-haves. Its one-touch control ...
View full detailsSkempton Dining Table and Chairs (Set of 7)
Set the scene for coastal chic or modern farmhouse living with this dining room table set. Clean-lined, simply striking table doubles the charm wi...
View full detailsSkempton Dining Chair
This dining chair invites you to raise the bar for small space living. An inspired choice for coastal chic or modern farmhouse settings, this comf...
View full detailsSkempton Counter Height Dining Table and Bar Stools (Set of 7)
Set the scene for coastal chic or modern farmhouse living with this counter height dining set. The clean-lined, simply striking table doubles the ...
View full detailsSkempton Counter Height Dining Table and Bar Stools (Set of 3)
This clever counter height table and bar stool set invites you to raise the bar on small space living. An inspired choice for coastal chic or mode...
View full detailsSkempton Counter Height Bar Stool
This upholstered bar stool invites you to raise the bar on small space living. An inspired choice for coastal chic or modern farmhouse settings, t...
View full detailsRowanbeck Dining Chair
Inspired by art deco design, this fully upholstered dining chair makes a lasting impression in a simply stunning way. Its magnificent curved silho...
View full detailsRokane Dining Table and Chairs (Set of 7)
You love a clean and contemporary look—so long as it’s warm and inviting. With that in mind, the Rokane dining table set serves your sense of styl...
View full detailsRobbinsdale Vanity with Stool
Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this vanity and stool set. The antiqued white fin...
View full detailsRobbinsdale Dining Chair
This dining chair is sure to impress come mealtime. With its antiqued white finish, classic country X-back and light gray upholstery with nailhead...
View full detailsRobbinsdale Counter Height Barstool
This counter height bar stool is sure to impress come mealtime. With its white finish and light gray upholstery, farmhouse-style seating has never...
View full detailsRobbinsdale 49" Counter Height Dining Bench
This counter height dining bench is sure to impress come mealtime. With its white finish and light gray upholstery, farmhouse-style seating has ne...
View full detailsRobbinsdale 48" Dining Bench
The Robbinsdale dining bench is sure to impress come mealtime. With its antiqued white finish and light gray upholstery with nailhead trim, modern...
View full detailsRealyn Vanity and Mirror with Stool
Elevating the art of traditional cottage styling, this 3-piece vanity set is your dream bedroom retreat realized. Its antiqued two-tone aesthetic ...
View full detailsRealyn Upholstered Bedroom Set
Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bri...
View full detailsRealyn Dining Chair
Bon appétit. With its rounded ladderback styling, chipped white finish and plushly cushioned seat, the Realyn dining room chair has all the right ...
View full detailsRealyn Bed
Elevating the art of traditional cottage styling, this California king upholstered sleigh bed is your dream bedroom retreat realized. A curvaceous...
View full detailsRawcliffe Sectional
If you love the idea of contemporary style that’s ultra warm and inviting, this sectional is casual refinement you’ll love living with. Lightening...
View full detailsConsumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Coach E's Essentials (Suisun City, CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.