Consumer Choice
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Rokane Dining Table and Chairs (Set of 7)
You love a clean and contemporary look—so long as it’s warm and inviting. With that in mind, the Rokane dining table set serves your sense of styl...
View full detailsPorter Nightstand
The quality craftsmanship is clear to see. The classic design elements—including antiqued hardware and bun feet—are easy to love. Satisfying your ...
View full detailsPorter Dresser
The quality craftsmanship is clear to see. The classic design elements—including inlaid panels, antiqued hardware and bun feet—are easy to love. S...
View full detailsPorter Chest of Drawers
The quality craftsmanship is clear to see. The classic design elements—including antiqued hardware and bun feet—are easy to love. Satisfying your ...
View full detailsPinnadel Counter Height Bar Stool
This striking counter height bar stool serves a sense of refinement without all the formality. A 360-degree spin element keeps you in the flow of ...
View full detailsPinnadel Bar Height Bar Stool
This pub height bar stool serves a sense of refinement without all the formality. A 360-degree spin element keeps you in the flow of conversation,...
View full detailsNoorbrook Table (Set of 3)
Introduce a handsome country feel in your living area with this casual occasional table set. Planked tops with a breadboard layup supported on can...
View full detailsMoriville Dining Server
This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and t...
View full detailsMoriville Dining Extension Table
This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fi...
View full detailsMoriville Dining Chair
This upholstered dining chair elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyes...
View full detailsMoriville Dining Bench
This upholstered dining bench elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyes...
View full detailsMoriville Counter Height Dining Extension Table
This counter height dining table might be simple at first sight, but a closer look reveals beauty in the details. From the through-tenon pedestal ...
View full detailsMoriville Counter Height Dining Bench
This counter height upholstered bench might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg fi...
View full detailsMakara Table Lamp (Set of 2)
This table lamp is an enticing merger of mixed materials. Textured black finished metal stands poised atop a block of warm brown wood. And the lam...
View full detailsLodanna Bed with 2 Storage Drawers
Reminiscent of Hollywood glamour of yesteryear, this king panel bed with storage interprets luxury in a decidedly modern way. Sumptuous details in...
View full detailsLodanna Bed
Reminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-...
View full detailsLenora Wall Decor
Sure to warm your space with a touch of rustic refinement, this wall sculpture is a natural wonder. Showcasing a sunburst design and finished in a...
View full detailsKimonte Dining Table
This dining table might be big on style, but its petite scale is ideally suited for small spaces. With a dark brown finish and a minimalist design...
View full detailsJolina Box (Set of 3)
This set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perf...
View full detailsJacek Table Lamp (Set of 2)
Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a...
View full detailsHaddigan Dining Extension Table
Take clean-lined, classic styling and touches of vintage inspiration. Top with a deep, complex finish for newfound sophistication. Now that's a lo...
View full detailsHaddigan Dining Chair
Take clean-lined, classic styling. Add modern comfort. Top with a deep, complex finish that exudes rich sophistication. That’s the look and feel o...
View full detailsHaddigan Dining Bench
What’s fresh on the menu? The addition of bench seating in the dining room. With its plush cushioning and stylish button-tufted faux leather uphol...
View full detailsHaddigan Counter Height Dining Extension Table
Take clean-lined, classic styling and touches of vintage inspiration. Top with a deep, complex finish for newfound sophistication. Now that's a lo...
View full detailsHaddigan Counter Height Bar Stool
Modern sophistication, beautifully served. This bar stool raises the bar with a cool, rake back design with staggered rungs for added interest. Da...
View full detailsGenoa Sofa Chaise
Catering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the...
View full detailsDrystan Nightstand
When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined tak...
View full detailsDrystan Narrow Chest
When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined t...
View full detailsDrystan Dresser
When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take o...
View full detailsDrystan Chest of Drawers
When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on ...
View full detailsDrystan Bedroom Mirror
When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn bo...
View full detailsDerekson Youth Panel Headboard
When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with app...
View full detailsDerekson Panel Headboard
When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with app...
View full detailsDerekson Nightstand
Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. ...
View full detailsDerekson Dresser
Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A m...
View full detailsDerekson Chest of Drawers
Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love t...
View full detailsDerekson Bedroom Mirror
Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...
View full detailsDerekson Bed with 6 Storage Drawers
Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desi...
View full detailsDerekson Bed
Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...
View full detailsDanziar Wide Chest of Drawers
Sophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls th...
View full detailsDanziar Nightstand
Sophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natu...
View full detailsDanziar Dresser
Sophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural...
View full detailsDanziar Bedroom Mirror
Sophisticated style for the savvy shopper. This mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...
View full detailsDallson Floor Lamp
Add a touch of sleek, contemporary style to any room in your home. This floor lamp's eye-catching tripod design includes a coordinating fabric dru...
View full detailsCovetown Nightstand
Feast your eyes on this richly versatile nightstand. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nicke...
View full detailsCovetown Dresser
Feast your eyes on this richly versatile dresser. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nickel-t...
View full detailsBurkhaus Dining Extension Table
Dressed to thrill, this simply stunning dining table offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a ...
View full detailsBurkhaus Counter Height Dining Table
Dressed to thrill, this counter height dining table offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a d...
View full detailsConsumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Coach E's Essentials (Suisun City, CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.