Consumer Choice
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Newellen Recliner
Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired up...
View full detailsMillennium 2.0 Foam Mattress
Discover the luxury of this memory foam queen mattress. Temperature-regulating material in the stretch knit cover keeps you at a comfortable tempe...
View full detailsSimpleJoy Ottoman
This oversized accent ottoman is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes kicking up your feet or taking ...
View full detailsBroachmyn Bed
This lighted bookcase bed evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish...
View full detailsBroachmyn Bedroom Mirror
New Product - Professional Photography Coming Soon
This bedroom mirror evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a...
View full detailsBroachmyn Dresser and Mirror
This bright and airy dresser with mirror evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oa...
View full detailsBroachmyn Dresser
New Product - Professional Photography Coming Soon
This bright and airy dresser evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak grain whis...
View full detailsBroachmyn Nightstand
New Product - Professional Photography Coming Soon
This nightstand evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a mat...
View full detailsBroachmyn Chest of Drawers
New Product - Professional Photography Coming Soon
This chest of drawers evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and...
View full detailsAavie Pillow
Bring textural interest to your decor with the visual intrigue of this pillow. Its luxuriously looped design is utterly charming, adding a relaxed...
View full detailsWildenauer Counter Height Barstool
This counter height bar stool dresses up your favorite farmhouse motifs with modern flair. A contoured butcher-block style seat keeps you comforta...
View full detailsRalene Counter Height Dining Bench
This counter height dining bench beautifully captures the essence of rustic refinement. Its plushly upholstered faux leather makes pulling up a se...
View full detailsLyncott 46" Home Office Desk
New Product - Professional Photography Coming Soon
A refreshed take on retro aesthetics. This home office desk adds an air of playful simplicity to your workspace, capturing the architectural langu...
View full detailsCambeck Nightstand
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this nightstand makes itself at home. The wispy whitew...
View full detailsCambeck Narrow Chest of Drawers
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this narrow chest makes itself at home. The wispy whit...
View full detailsCambeck Dresser and Mirror
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this dresser and mirror set makes itself at home. The ...
View full detailsCambeck Dresser
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this dresser makes itself at home. The wispy whitewash...
View full detailsCambeck Chest of Drawers
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this chest makes itself at home. The wispy whitewash p...
View full detailsCambeck Bedroom Mirror
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this mirror makes itself at home. The wispy whitewash ...
View full detailsCambeck Bed with 2 Storage Drawers
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The...
View full detailsCambeck Bed
What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel bed makes itself at home. The wispy w...
View full detailsCaitbrook Counter Height Upholstered Bar Stool
Bring a relaxed yet refined sense of good taste to a space with this bar stool. Clean-lined frame sports a gray-washed finish that’s so easy on th...
View full detailsCaitbrook Counter Height Bar Stool
Bring a relaxed yet refined sense of good taste to a space with this upholstered swivel bar stool. The sturdy wood frame with contoured backrest i...
View full detailsCaitbrook Bar Height Bar Stool
Bring a relaxed yet refined sense of good taste to a space with this upholstered swivel bar stool. The sturdy wood frame with contoured backrest i...
View full detailsCaitbrook Counter Height Dining Table
Perfect portion. Striking a simply chic pose, this dining room counter table serves up high style on a smaller scale. Its antiqued gray wash finis...
View full detailsCayboni Bed
Charmingly designed, this queen panel bed embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash pai...
View full detailsMeadie Vase
Understated in its beauty, this vase offers a traditional feel courtesy of its terra cotta construction. The antiqued look is brought into the pre...
View full detailsKorestone Coffee Table
Master the art of casual contemporary design with this coffee table. Its softly rounded wood frame top pairs perfectly with an eye-catching double...
View full detailsFrandern Full Bed
Cool, casual style is for all ages. With this full panel bed with storage, they get the function they need plus the refined design you love. Appro...
View full detailsZuraleus Nightstand
If glitz and glam are your jam, you’re gonna love the Birmonton nightstand. Large-scale handles and dazzling chrome-tone details add a pop of stun...
View full detailsZuraleus Dresser
If glitz and glam are your jam, you’re gonna love this dresser. Dazzling chrome-tone touches wow against a sophisticated matte white finish for a ...
View full detailsZuraleus Chest of Drawers
If glitz and glam are your jam, you’re gonna love this chest of drawers. Dazzling chrome-tone touches wow against a sophisticated matte white fini...
View full detailsZuraleus Bedroom Mirror
If glitz and glam are your jam, you’re gonna love this bedroom mirror. Gleaming glitter and dazzling chrome-tone touches wow against a sophisticat...
View full detailsZuraleus Bed
If glitz and glam are your jam, you’re gonna love this queen upholstered panel bed. Gleaming glitter and dazzling chrome-tone touches are paired w...
View full detailsJuararo Nightstand
Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage finish that is r...
View full detailsJuararo Chest of Drawers
Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish tha...
View full detailsElbrim Nightstand
Casually cool style and lots of storage go hand in hand with this nightstand. A weathered brown finish over replicated oak grain creates an easygo...
View full detailsElbrim Bedroom Mirror
Casually cool style and clean lines go hand in hand with this bedroom mirror. A weathered brown finish over replicated oak grain creates an easygo...
View full detailsElbrim Dresser
Casually cool style and lots of storage go hand in hand with this dresser. A weathered brown finish over replicated oak grain creates an easygoing...
View full detailsElbrim Chest of Drawers
Casually cool style and lots of storage go hand in hand with this chest of drawers. A weathered brown finish over replicated oak grain creates an ...
View full detailsDerekson Youth Bed
Modern yet hefty. This full panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...
View full detailsCadmori Nightstand
Transform your bedroom with this nightstand. With its clean lines and replicated marble top, it exudes a minimal and sophisticated boho style. Bui...
View full detailsBlairhurst Nightstand
Discover something exceptional with this nightstand. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired...
View full detailsBelachime Dresser and Mirror
With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain e...
View full detailsBelachime Nightstand
With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm charcoal hue over replicated oak grain easily co...
View full detailsBelachime Dresser
With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm charcoal hue over replicated oak grain easily compl...
View full detailsBelachime Bed
With its clean-lined look and modern attitude, this queen panel bed is a fresh style awakening. A warm charcoal hue over replicated oak grain easi...
View full detailsBelachime Chest of Drawers
With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm charcoal hue over replicated oak grain eas...
View full detailsConsumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Coach E's Essentials (Suisun City, CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.